Posterous theme by Cory Watilo

Filed under: #uxbri

The question of ageing - How to provide dignity through design?

I gave a talk on Ageing at UX Brighton 2011 where I tried to make everyone in the UX field more aware of including older adults in our reserach and design processes.

For those of us that are trying to convince people we work with that we should increase the age of your research participants pfeel free to use my slides. Please note that the slides are designed to support my talk, rather than being a stand-alone document.

The amazing illustrations were created by the talented Robert Andre. Check out his website

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Click here to download:
Robert_Andre_Resume.pdf (63 KB)
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Ageing statistics

Uxbrighton-logo

I've quoted a few statistics in my recent talk about Ageing and design at UX Brighton. More details on the UXBrighton 2011 website. You can view my slides on Slideshare.

Sources

"Less than 5% of television characters are portrayed over the age of 60" ~ (Northcott, 1975)

"There are currently 11 million people in the UK between 45 and 60, the so-called 'baby boomers'. They own 70% of the nation's wealth. In 20 years time they could own 85-90% of disposable income in the UK." ~ (Source: Martin Raymond, The Future Laboratory via BBC)

"Over 50s buy 80% of all top of the range cars, 50% of skincare products, 80% of leisure cruises." ~ (Source: Senioragency International via BBC)

"Research shows that 50+ spend more time online than the younger generation; 42 hours per month, where 18-24 year olds spend 37.9 hours." ~ (Flamingo International: Talking 'bout my generationbooklet) also (comScore Media)

Age-demo-us-avg-hours-spent-online-20101

"There are equal numbers of age 55+ with iPhones as the 24-30 age bracket."

I took thins quotation directly from the book, but you can see the stats validated by adding up the the 55+s) ~ (Flamingo International: Talking 'bout my generation booklet) also (ComScore Media Jan 2009 - May 2009)

Iphone-vs-ipod-touch-age-breakdown-pie-chart-6-15-09

"27% of Americans, age 50+ use social networks" "49% of all adults age 50 and older said they consider themselves extremely or very comfortable using the Internet." ~ (AARP on slideshare)